Sensual and sharp, the new Peugeot 308 continues the brand's
commitment to striking design. With bodywork that closely follows
the structure of the car, the new 308 has a sleek and dynamic
look.
With a 55mm longer wheelbase there's more room for rear seat
passengers, while this extra length also combines with a 20mm
height reduction to create an even sleeker silhouette and a more
powerful stance, despite being no wider than before. Simple and
smooth flanks further showcase its powerful character.
At the front, the new Peugeot 308 is the first model to proudly
feature the brand's new logo, a roaring lion's head. The logo also
neatly covers the radar used by the autonomous driving aids for a
sleeker look.
All variants of the new 308 feature LED headlights as standard.
Chiseled and slim, they are enhanced by the brand's trademark
vertical LED daytime running lights. This distinctive light
signature makes the new 308 instantly recognisable during both
night and day. On GT and GT Premium levels, the full LED headlights
feature Peugeot Matrix LED Technology, for even greater efficiency
and safety. At the rear, the taillights feature full LED technology
with Peugeot's iconic three claw rear light signature.
Aerodynamic efficiency plays a large part in the design of the
new 308. All exterior bodywork has been specifically designed
(bumpers, deflectors, diffuser, body pillars, door mirrors etc.)
for improved airflow, with the most obvious addition being the
elongated roof spoiler. Even the wheel design contributes to the
impressive overall drag coefficient figure of Cd 0.28.
The new 308 will be available with seven colour options: Olivine
Green, Bianca White, Cumulus Grey, Nera Black, Pearlescent White,
Vertigo Blue and Elixir Red.
Peugeot's class-leading i-Cockpit® interior is a key part of the
brand's design DNA and with each generation it has been enhanced,
refined and modernised.
The new Peugeot 308 marks a clear change in terms of ergonomics,
quality, design and technology with a brand-new infotainment
system, the Peugeot i-Connect®.
Conveniently located at eye level, the 10-inch digital
instrument cluster gives the driver access to crucial information
without having to take their eyes off the road. On GT models the
cluster features a 3D display. Fully configurable and customisable,
this digital screen has several display modes, including those for
the TomTom® connected navigation, media source, driving aids and
energy flow.
A key development is the small steering wheel, which features
sensors to detect the driver's grip levels when using driving aids.
Ergonomically designed, it also includes fingertip controls for the
radio, media, telephone and driving aids.
Innovative "high-vent" architecture places the air vents in the
optimum position for efficiency and comfort. This layout also
ensures that the standard 10-inch central touch screen, located
slightly lower than the digital cluster, is closer to the driver's
hand and eye line for easier and safer operation.
Starting at the Allure level, the new Peugeot 308 features fully
configurable virtual i-toggles. Positioned alongside the central
screen, they deliver both a sleeker design and enhanced
ease-of-use. Each touch sensitive i-toggle offers a personalised
shortcut key to numerous functions, including the air conditioning
settings, a telephone contact, a radio station or an application
launch.
The careful and distinctive interior design places all the car's
dynamic controls together on the driver's side:
- A new compact control for impulse selection of the modes
(Reverse, Neutral, Drive) and two buttons (Parking and Manual) of
the eight-speed automatic gearbox
- A Driving Style Selector to select different driving modes
(Electric, Hybrid, Eco, Normal and Sport) depending on the
powertrain
The design for the passenger has also been optimised, with the
centre console opening towards them. Reflecting the compact design
of the new air conditioning unit, it allows more space than ever
for storage and convenience and features a dedicated slot for
wireless smartphone charging. Also included are:
- Two large-diameter cup holders
- Two USB C sockets (charge and charge/data)
- Storage space up to 34 litres
The bold interior design also highlights the variety and quality
of materials that have been used in its construction. LED ambient
lighting features eight colour options where it lights up the door
panels which, depending on the trim level, features soft touch
foam, fabric, or Alcantara®
Peugeot i-CONNECT AND i-CONNECT ADVANCE
Peugeot's new i-Connect® infotainment system delivers a new
level of connectivity for drivers and passengers. Ergonomic and
intuitive, it allows up to eight different drivers to set their own
personalised profiles, while the screen mirroring function is now
wireless with the smartphone charging plate and two phones can be
connected using Bluetooth at the same time.
The central 10-inch high-definition screen is fully customisable
and is as easy to use and responsive as a tablet, thanks to
multi-window "widgets" and shortcuts. It's simple to scan the
different menus from left to right and from top to bottom for
notifications. Alternatively, a 3-finger press will make the
application list appear, while returning to the main screen
requires little more than touching the 'home' button, just like a
smartphone.
At the top of the screen, a permanent banner displays outdoor
temperature information, air conditioning, position in widget
pages, connectivity data, notifications and time.
For optimal readability, the map for the TomTom® connected
navigation is displayed across the entire 10-inch screen, while
quick and easy "remote updates" ensure drivers benefit from the
fastest and most efficient routes.
The 'OK Peugeot' voice command further enhances ease-of-use and
safety. Using speech recognition, it can be used to access many
infotainment functions.
CLASS-LEADING TECHNOLOGY AND DRIVER AIDS
The new Peugeot 308 features the latest generation driving aids
which help to keep both occupants and other road users safe. The
Drive Assist pack (available at the end of the year) includes
adaptive cruise control with Stop and Go function (when fitted with
the EAT8 automatic gearbox) and Lane Keeping Assistance. It also
has three new functions for use on dual carriageways and
motorways:
- Semi-automatic lane change - The driver suggests a lane change
manoeuver by setting the direction indicators. The system performs
a semi-automatic lane change manoeuver if appropriate conditions
are met and confirmed by the driver
- Anticipated speed recommendation - the system suggests to the
driver that they adapt their speed (acceleration or deceleration)
according to the speed limit signs
- Curve speed adaptation - at speeds of up to 112mph (where
legal) the set-up optimises the car's speed according to the
severity of the bend
Other new features available as standard or as an option on the
new Peugeot 308 include:
- Long-range blind spot monitoring (75 metres)
- Rear Cross Traffic Alert
- High-definition 180° reversing camera with integrated cleaning
nozzle
- 360° surround view parking assistance with four cameras (front,
rear and both sides)
- Peugeot Open & Go
- Heating for the windscreen and steering wheel
- E-call+ emergency call with passenger number information and
location, including the direction of the vehicle in the lane
- Indexing the rear-view door mirrors when engaging reverse
gear
Of course, new 308 continues to offer the same comprehensive
array of equipment as its predecessor, which depending on the trim
level includes:
- Adaptive cruise control with Stop and Go function (EAT8
automatic gearbox)
- Adaptive cruise control within adjustable distance available
from 18mph on models with a manual gearbox
- Automatic emergency braking with collision warning and
pedestrian and cyclist detection
- Active lane keeping assistance
- Driver attention alert
- Automatic high beam
- Traffic sign recognition
- Perimeter, volume and deadlocking alarm
- Electric parking brake
SPACE AND STRENGTH
Built on an evolution of Peugeot's innovative and adaptable EMP2
(Efficient Modular Platform) structure, the new 308 is stronger,
safer and more spacious than ever. It also allows the option of
electrified powertrains for the first time, while new structural
elements deliver even greater efficiency, driving pleasure and
comfort.
Bigger and more spacious than before, the new 308 offers
class-leading practicality and comfort. Although only 11mm longer
than its predecessor, the new 308's wheelbase has been increased by
55mm.
The boot has a generous 412 litres of luggage capacity, with a
further 28 litres of storage in a hidden compartmentalised area
beneath the floor. With the rear seats folded flat, the maximum
capacity increases to 1,323-litres.
Driving pleasure is at the heart of the new Peugeot 308, with
exemplary road holding and comfort. The new design has resulted in
improved rigidity and reduction in unwanted vibrations.
REFINED AND COMFORTABLE INTERIOR
The seats of the new Peugeot 308 have been designed with comfort
in mind and have been awarded the coveted AGR (Aktion für Gesunder
Rücken) thanks to their ergonomics and range of adjustment. 10-way
electric adjustment with two memory settings is available as an
option, as is a multi-point massage system with several different
programmes and heated seats.
The quality of the materials used also enhances the comfort and
premium feel, with evolutionary mottled fabric, technical mesh,
Alcantara®, embossed leather and coloured Nappa leather (available
as an option depending on trim). On GT versions there is also
Adamite contrast stitching, which is used on the dashboard, door
panels and centre console.
Those sitting in the back benefit from the longer wheelbase,
with more leg and knee room allowing them to stretch out. They can
also remain connected thanks to the availability of two USB C
sockets for charging and data transfer placed at the rear of the
centre console, while a folding centre armrest contains a phone
tray as well as with two cup holders. There are also a pair of air
vents for improved thermal comfort.
The air conditioning system also benefits from the addition of
the AQS (Air Quality System) which constantly monitors the quality
of the air entering the vehicle and is capable of activating air
recycling on its own. From GT models upwards, the new 308 features
Clean Cabin technology, which is an air treatment system that
automatically filters out polluting gases and particles. The
prevailing outside air quality is displayed on the central
touchscreen.
Further separating occupants from the outside world is the
improved glazing used on the new Peugeot 308, which includes the
availability of:
- Increased window thickness at the front and rear
- Acoustic laminated side panes in the front doors depending on
version
- A frameless interior rear-view mirror that on hybrid models
includes a Cyan-coloured LED that is illuminated when the vehicle
is being driven in zero emissions mode
The reduced noise levels allow for an even greater appreciation
of the optional FOCAL® Premium Hi-Fi system. Developed over three
years in partnership with the French audio specialists, the 10
speaker set-up features a number of exclusive patented
technologies, including:
- Four aluminium inverted dome TNF tweeters
- Three woofers with Polyglass membrane and 165mm TMD (Tuned Mass
Damper) suspension
- One central speaker with woofer
These are connected to a new 690W 12-channel amplifier (boosted
class D technology) that features cutting edge ARKAMYS digital
sound processing. The Peugeot and FOCAL® teams worked together to
establish the perfect locations for each loudspeaker in order to
offer all occupants a sensational sound experience. On board, the
sound stage is stable and precise, the voices are clear and
detailed, and the bass is deep and impactful.
CHOICE OF POWERFUL AND EFFICIENT
POWERTRAINS
In order to support its customers in the transition from
internal combustion to electric energy, Peugeot is offering a range
of services.
PEUGEOT EASY-CHARGE
This makes it easier for customers to access various charging
solutions:
- Peugeot's charge point partner is Pod Point, which is fully
approved under the government Homecharge and Workplace charging
scheme. Customers with off street parking can receive up to £350 in
grant funding towards a home charge point.
- Peugeot also offer a free 6 month charging subscription to bp
pulse with every new electric or plug in hybrid vehicle, giving
buyers access to a network of charge points in the UK
PEUGEOT EASY-CARE
Allows customers to enjoy their car with complete peace of
mind:
- Buyers can opt to purchase their vehicle with a single service
plan to cover all essential maintenance. Owners are also given a
certificate of battery capacity after each service, with the 50kWh
battery under warranty for eight years/100,000 miles for 70% of
it's capacity.
Using the MyPeugeot® smartphone application or from the car's
infotainment screen, drivers are now able to:
- Launch or schedule thermal pre-conditioning. When the vehicle
is plugged in this feature allows the user to optimise the range by
either pre-heating or cooling the interior, as well as allowing the
battery to reach its optimal operating temperature more
quickly.
- Check, schedule, start or delay battery charging
The new Peugeot 308 will be produced in France at the Mulhouse
plant and will be available to order and buy from Peugeot Retailers
and via Peugeot Buy Online later in the year. Buy Online allows
customers to configure and order their vehicle entirely online and
makes purchasing a car online simple and convenient. Customers can
configure their vehicle, obtain a part exchange valuation,
personalise their finance and complete their purchase including
home delivery options where available, all from the comfort of
their own home.
